Tuesday, 31 October 2017

When in doubt, Wear JEANS ! October, 2017

                        It's difficult to find a garment as widely embraced, worn and loved the world over as jeans. The classic symbol of the American West is now a staple in wardrobes around the world. They were affordable and hard-wearing, looked good worn as well as new, and didn't have to be washed often or ironed at all. They conformed to the body in a way that matched even the most finely tailored clothes. This became especially important for women because then, as now, they paid more attention to fit.
          Ask any group of people why they wear jeans and you will get a range of answers. For some they're comfortable, durable and easy - for others they're sexy and cool. Jeans mean different things to different people. Does this explain their wide appeal?


  Today, jeans are mostly sold pre-shrunk and pre-worn. Jeans have become this neutral foundational garment. If you want to show you are relaxed, if you want to be relaxed, you wear jeans …








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