It's difficult to find
a garment as widely embraced, worn and loved the world over as jeans. The
classic symbol of the American West is now a staple in wardrobes around the
world. They were affordable and hard-wearing, looked good worn as well as new,
and didn't have to be washed often or ironed at all. They conformed to the body
in a way that matched even the most finely tailored clothes. This became
especially important for women because then, as now, they paid more attention
to fit.
Ask any group of people why they wear jeans and you will get a range of
answers. For some they're comfortable, durable and easy - for others they're
sexy and cool. Jeans mean different things to different people. Does this
explain their wide appeal?
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